Brad joined McKinney in 2002 to build what Effie Worldwide has called “the most effective independent advertising agency in the world” and Advertising Age quickly called “uniquely suited to survive – and thrive – in a digital age.”
In 2004. Brad moved the agency from its 35-year home in downtown Raleigh to the American Tobacco Campus. As one of four anchor tenants and the first to move to downtown from beyond Durham, McKinney is credited with helping spark the renaissance of the Bull City, something of great pride to Brad and his leadership team.
In 2008, Brad led the management buy-back of McKinney from global holding company Havas Worldwide. In 2012, he led the sale of the agency to Seoul-based Cheil Worldwide, giving the agency a presence in New York, global reach and the addition of Samsung to a client roster that has included Audi of America, The NASDAQ Stock Market, Sherwin-Williams, CarMax, Sony Electronics, Nationwide Insurance, Travelocity (yes, McKinney birthed the Roaming Gnome), Crocs, Mizuno, ESPN and the Coca-Cola Company.
Brad is on the board of directors of the American Association of Advertising Agencies (4As) and was founding chairman of the IAB Agency Advisory Board. He has served as a Grand Effie jury judge and an IAB MIXX Awards jury chairman.
Over two decades prior to joining McKinney, Brad rose from trainee to CEO of Leo Burnett USA. He has an AB in anthropology from Dartmouth, where he rowed varsity crew and edited the college’s humor magazine. He earned an MBA in finance from Columbia.
Keynote Speaker: Todd Barr
Sr. Director of Digital Demand, Red Hat
Todd is responsible for digital demand generation at Red Hat, a $3b global software company focused on open source enterprise software solutions. Previously, Todd was GM/SVP of Sales & Marketing for Ansible (acquired by Red Hat), Chief Marketing Officer for Alfresco Software and VP of Marketing for Bandwidth.com.
Todd loves building and leading marketing and sales teams that are tightly integrated and dependent on each other for success.
Founders Panelist: Sue Harnett
Co-founder and President, Rewriting the Code
Sue has had the opportunity to lead and work across a variety of industries throughout her career. She is a two-time company founder, entrepreneur and healthcare leader. Currently, Sue is the president and co-founder of Rewriting the Code, a national non profit focused on recruiting, retaining and advancing college women in tech. Sue also founded, developed and successfully sold Replay Photos, an e-commerce and technology business in the collegiate and professional sports industry. Replay Photos worked with 125+ collegiate brands and successfully partnered with every major US professional league including the NFL, NBA, MLB, NHL and Major League Soccer.
Prior to launching her for-profit and non-profit ventures, Sue held leadership roles in health care creating the strategic vision and operational infrastructure for multi-specialty physician organization within Duke University Health System and serving as the head of commercialization initiatives in the Duke Office of Science & Technology.
Sue received a scholarship to Duke University where she earned All-America honors as a member of the basketball team. She currently serves as a board member of the Women’s Basketball Hall of Fame. Sue enjoys mentoring college students and entrepreneurs, as well as coaching youth basketball.
Founders Panelist: Justin Winter
Co-founder and CEO, Boostopia
Justin Winter is the Co-founder and CEO of Boostopia, a technology company that helps B2C companies improve the customer experience and turn support into a revenue-generating channel.
Prev. Co-Founder & CEO of an Internet Retailer Hot 100 Brand, Diamond Candles; $1M in first 12 months w/no funding. Advisor to 10+ other Startups.
Founders Panelist: Ashlyn Sanders
Ashlyn Sanders is a 24 year old entrepreneur from Cary, NC. She graduated early from UNC chapel hill with a Bachelor of Arts in Mathematics in 2013. Following graduation, she interned at the White House during the Obama Administration where she worked on healthcare and science and technology policy.
She completed her Master of Arts in Bioethics and Science Policy from Duke University in 2015. Most recently she is the founder and CEO of a local medtech startup called NEUROVice where she invented a sensor enabled oral device that prevents oral trauma and drooling during seizures and other neurologic episodes. Inspiration for the company came from her own experience after being diagnosed with a rare and incurable brain condition.
She currently serves on the Wake Med Ethics Committee and the M&F Bank Millennial Advisory Board and frequently volunteers in the community. She is soon to start medical school to pursue neurology.
Founders Panel Moderator: Jeff Lindsey
Principal and co-founder, Marlow Consulting Group
Jeff began his career at Nortel as a software engineer, before catching the startup bug. Since 2000, he has been involved in the Durham, NC startup ecosystem with companies such as OpenSite, Motricity, Albright Digital and Marlow Consulting Group where he is currently Principal and Co-founder. During his career he has worked in many technology areas including software engineering, product & project management, technical sales, technology evaluation & implementation and product verification. Jeff earned a bachelor’s degree in electrical engineering from North Carolina State University and an MBA from Pfeiffer University.
Lightning Talk Speaker: Alix Bowman
Director of Customer Experience, ArchiveSocial
Alix knows that without the customer, there is no company. Her belief in the power of customer advocacy to drive bottom line results lead her on the journey from digital marketer to her current role as Director of Customer Experience at ArchiveSocial - a leading civic-tech startup in the Triangle that specializes in archiving social media for regulated organizations.
Alix’s entrepreneurial track record includes a Kickstarter campaign that earned nearly a quarter million for a green transportation startup, an Eileen Fisher Business Grant for her goat-based land management company, and a prize winning business plan for tackling the hog waste problem in North Carolina. Prior to earning her MBA at Carnegie Mellon’s Tepper School of Business, Alix honed her communication and cat herding skills by teaching science to K-12 students (and their teachers).
Lightning Talk Speaker: Isaac Kikuchi
Director of Sales, ArchiveSocial
Isaac is director of sales at the leading civic-tech startup in the Triangle that specializes in archiving social media for regulated organizations. Their mission to “Empower and Protect Open Dialogue” is best exemplified by the over 500 government entities such as Chicago, Detroit, Austin, the State of North Carolina, and the Department of Justice of the United States of America that trust their social media archiving to ArchiveSocial. The company was the winner of Steve Case’s Rise of the Rest in 2015, and was named to the GovTech100 in 2016 as one of the top 100 companies in civic tech.
Prior to working with ArchiveSocial Isaac cold-called, sold, and led sales teams at Citrix in Raleigh as part of the ShareFile sales team. Isaac graduated Magna Cum Laude from Kalamazoo College in Michigan and since then has had the opportunity to live in epicenters of technological development such as Beijing, Taipei, and Salt Lake City. He is passionate about developing leaders in technology sales, crushing his friends in NCAA Football 2014, and exploring the culinary scene in Durham.
Sales Pipeline Speaker: Jessica Hoskin
Sales Manager, Mati Energy
Jessica’s direct sales experience started when she became employee #3 at MATI Energy in September 2015. As a founding member of the MATI team and the longest tenured sales lead of MATI’s largest territory, she has experienced what it takes to get from ground zero to becoming one of the fastest growing beverage brands in the business. Her leadership, mentors, coaches, and street experience has helped her advance and close local and national distribution deals, national and regional retailers, while opening the door to many other opportunities. Never accepting NO for an answer, creative communication and being absolutely fearless has been pivotal to the fast growth of MATI to 30 full time employees and over 1200+ retailers.
Sales Pipeline Speaker: Brandon Walker
VP of Sales, Untappd
Brandon Walker is the VP of Sales at Untappd, the world's largest beer app with over 6.5 million users and 9,000+ business customers. Brandon has scaled an inside sales team out of Wilmington, NC from 4 to over 50 sales people in just under 12 months. His team is projecting to reach $10mil ARR in 24 months since launching the Untappd SMB sales program. In addition to sales training and coaching, Brandon advises on strategic planning, business development, and team leadership.
WORKSHOP SPEAKER: Andy Roth
Head of Customer Success, RocketBolt
Andy Roth has been a professional actor, a waiter and restaurant manager, a lawyer, a consultant, and an entrepreneur. He's been through the accelerator programs at Groundwork Labs, The Startup Factory, and 500 Startups. After receiving his JD from Duke Law School in 2011, he stayed to get a legal master's degree specializing in entrepreneurship. (After all, who could say "no" to an extra year of law school?) He is currently Head of Customer Success at RocketBolt.
Workshop Speaker: Eric Boggs
Founder and CEO, RevBoss
Eric started RevBoss in 2014 with a mission to provide world-class sales development services to SaaS / B2B companies.
Prior to RevBoss, he was the Founder & CEO at social media management platform provider Argyle Social and employee #1 at email marketing service provider Bronto.
He completed his undergraduate studies at UNC Chapel Hill in 2002 and earned an MBA at UNC’s Kenan-Flagler Business school in 2009, where he was a Dean’s Fellow.
Eric and his wife Kelly live in Durham with their young children Thomas, Catherine, and Barbara. In his infrequent spare time, Eric enjoys home renovation projects, playing the guitar, and Carolina basketball.
Workshop Speaker: Vince Beese
Founder & Principal, Sales@Scale
Today Vince is helping growth companies accelerate revenue growth and reduce churn as the founder and principal of Sales@Scale. He has been a startup executive and operator for the last 18 years focusing on the areas of the business that are critical for growth. Sales@Scale is a result of his key learnings over of the years which include his approach to go-to-market execution.
Through out his career Vince has utilizing agile & proven go-to-market strategies to drive results. Prior to starting his company, Vince was the CRO at True Fit where he helped tripled their revenue, built the organization from ground up and secure a $25M B round. While at CheetahMail he helped evaluate them into the leading enterprise ESP worldwide with a successful exit while growing revenues from $3M to $150M. Early in his career he joined LivePerson and helped take them public within his first 14 months at the company.